BetMGM, a competitor of gambling platforms like DraftKings and FanDuel, has struck a partnership with social media platform X with plans to roll out a new sports betting feature.
Financial terms of the deal were not disclosed, though the new feature will display sports gambling statistics directly on the site, along with a link to access BetMGM.
The online sports betting subsidiary is owned by MGM Resorts International, the Las Vegas-based hospitality company behind a roughly $15 billion portfolio of luxury hotels including Bellagio, Mandalay Bay, MGM Grand, and Park MGM.
The deal comes about two weeks before Super Bowl LVIII where the Kansas City Cheifs will take on the San Francisco 49ers.
The Super Bowl drives massive traffic for X which in turn can yield positive results for BetMGM.
BetMGM has more than 310 million followers on X already, and the network is a haven for bettors to share picks, show bets, and discuss sporting events, including popular ones like the Super Bowl.
