Brazil-based PlayGreen has raised $6 million in funding to expand its sports betting business in Latin America.
The round was led by Vice Ventures and the money will be used to facilitate the company’s expansion into Ecuador, as it continues to pioneer modern sports media brands and sports betting for the underserved LatinX market.
Founded in 2020, PlayGreen was established with the vision of addressing the unique needs of the Latin American sports community, which it believed were not properly met by traditional betting apps and media brands.
The company has built a consumer platform that serves as a comprehensive destination for unfiltered sports media and a top-tier sports betting app, specifically tailored for fans and players across Latin America.
PlayGreen’s CEO, Nathan Dionne, said in a statement, “The future of PlayGreen will be shaped with our audience in mind, and this new round of funding will help us continue growing throughout Latin America to achieve our mission.”
The company aims to become a market leader in both the sports media and sports betting spaces in Latin America.
The funding will also be utilized by PlayGreen to launch new features around live-streamed events and to increase revenue through additional sports betting opportunities.
PlayGreen aims to provide a platform for engaging with favorite teams in new and innovative ways, catering to Hispanic adults who spend 20 hours a week consuming sports through TV, video, and radio.
The company has 45 people and will add to that number with the expansion into Ecuador.
They have raised $9.5 million to date.
